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| Creators: | Eschbacher, Eva |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | The Influence of Brand Activism on Generation Z: A quantitative analysis of brand perception |
| Item Type: | Thesis |
| Date: | 28 August 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Citation: | Eschbacher, Eva (2024) The Influence of Brand Activism on Generation Z: A quantitative analysis of brand perception. Master thesis, Hochschule Neu-Ulm. |
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