The Role of the Digital Platforms in Maintaining Brand Identity: A Case Study of PERI Group and its Subsidiaries

Creators: Molinaro Moreno, Noriany
Supervisor: Schöberl, Stefanie
Title: The Role of the Digital Platforms in Maintaining Brand Identity: A Case Study of PERI Group and its Subsidiaries
Item Type: Thesis
Date: 31 August 2024
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Citation:

Molinaro Moreno, Noriany (2024) The Role of the Digital Platforms in Maintaining Brand Identity: A Case Study of PERI Group and its Subsidiaries. Master thesis, Hochschule Neu-Ulm.

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