My way, your way, or no way? How Mobility-as-a-Serviceecosystems emerge

Creators: Schulz, Thomas and Gewald, Heiko and Krcmar, Helmut and Wagner, Heinz-Theo
Title: My way, your way, or no way? How Mobility-as-a-Serviceecosystems emerge
Item Type: Article or issue of a publication series
Projects: IDI
Journal or Series Title: Information Systems and e-Business Management
Page Range: pp. 1-44
Additional Information: Open Access
Date: November 2024
Divisions: Informationsmanagement
Abstract (ENG): Mobility-as-a-Service (MaaS) apps help their users use and combine multiple mobil-ity services, such as car-sharing and public transport. Many mobility providers areconsidering how to position themselves in this changing environment and whetherto enter the service ecosystem of one or more MaaS app providers. To explain thedevelopment and emergence of service ecosystems, we develop a midrange theoryby complementing the service-dominant logic perspective with Activity Theory. Wetest our theoretical model by analyzing empirical evidence collected in interviewswith experts from German public transport organizations, some of which are en-tering or have entered the service ecosystem of the Moovel Group GmbH, whichprovides the Reach Now app. Our results indicate that it is the current developmentphase of service ecosystems that influences whether a mobility provider joins theservice ecosystem of a MaaS app provider, a MaaS app provider enters the mobil-ity provider’s service ecosystem, or both service ecosystems remain unconnected.Furthermore, our study results indicate that shared objects play a decisive role inconnecting activity systems and thereby influence the development and emergenceof service ecosystems.
Forthcoming: No
Language: English
Uncontrolled Keywords: Activity theory ; Mobility as a Service (MaaS) ; Public transport ; Service ecosystem ; Smart mobility
Link eMedia: Download
Citation:

Schulz, Thomas and Gewald, Heiko and Krcmar, Helmut and Wagner, Heinz-Theo (2024) My way, your way, or no way? How Mobility-as-a-Serviceecosystems emerge. Information Systems and e-Business Management. pp. 1-44. ISSN 1617-9854

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