| Creators: | Schewe, Celine |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | The Art of Personal Branding: Leveraging Viral Content to Monetize Influence in the Luxury Sector on TikTok |
| Item Type: | Thesis |
| Date: | 15 November 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Citation: | Schewe, Celine (2024) The Art of Personal Branding: Leveraging Viral Content to Monetize Influence in the Luxury Sector on TikTok. Master thesis, Hochschule Neu-Ulm. |
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