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Abschlussarbeit_330415_Laura Busse.pdf Downloads (1MB) |
| Creators: | Busse, Laura |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Navigating the Storm: Exploring Corporate Responses to Backlash from Brand Activism |
| Item Type: | Thesis |
| Date: | 4 October 2024 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Busse, Laura (2024) Navigating the Storm: Exploring Corporate Responses to Backlash from Brand Activism. Master thesis, Hochschule Neu-Ulm. |
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