| Creators: | Guntz, Elke |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Impact on Internal Stakeholder Collaboration through Personalization and Customization: Development and Implementation of a Persona-Driven Newsletter Concept during the Transition to a Data-Driven Organization |
| Item Type: | Thesis |
| Date: | 16 January 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Guntz, Elke (2025) Impact on Internal Stakeholder Collaboration through Personalization and Customization: Development and Implementation of a Persona-Driven Newsletter Concept during the Transition to a Data-Driven Organization. Master thesis, Hochschule Neu-Ulm. |
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