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| Creators: | Seufert, Daniela |
|---|---|
| Supervisor: | Schallmo, Daniel |
| Title: | The Future of Marketing: The Application of Artificial Intelligence in the Marketing Communication Process |
| Item Type: | Thesis |
| Date: | 28 January 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Seufert, Daniela (2025) The Future of Marketing: The Application of Artificial Intelligence in the Marketing Communication Process. Master thesis, Hochschule Neu-Ulm. |
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