| Creators: | Mast, Anna |
|---|---|
| Supervisor: | Kracklauer, Alexander H. |
| Title: | Strategic enhancement of the car buying process in the premium segment: Addressing evolving customer expectations, navigating new market entrants and leveraging cutting-edge technologies in a disruptive landscape |
| Item Type: | Thesis |
| Date: | 28 March 2025 |
| Divisions: | Wirtschaftswissenschaften |
| Study Programme: | Master - Advanced Sales Management and Intelligence (SMI) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Mast, Anna (2025) Strategic enhancement of the car buying process in the premium segment: Addressing evolving customer expectations, navigating new market entrants and leveraging cutting-edge technologies in a disruptive landscape. Master thesis, Hochschule Neu-Ulm. |
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