| Creators: | Mijic, Emma |
|---|---|
| Supervisor: | Kracklauer, Alexander H. |
| Title: | Optimisation of Customer Acquisition and Identification of Cross-Selling Opportunities: Development of an Integrated Sales Approach for EnBW's Lead Management Along the Customer Journey |
| Item Type: | Thesis |
| Date: | 22 April 2025 |
| Divisions: | Wirtschaftswissenschaften |
| Study Programme: | Master - Advanced Sales Management and Intelligence (SMI) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Mijic, Emma (2025) Optimisation of Customer Acquisition and Identification of Cross-Selling Opportunities: Development of an Integrated Sales Approach for EnBW's Lead Management Along the Customer Journey. Master thesis, Hochschule Neu-Ulm. |
Actions for admins (login required)
 |
View Item in edit mode |