| Creators: | Kuzenkova, Elizaveta |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Glocal strategies in FMCG: Balancing global identity and local adaptation in Germany and Brazil |
| Item Type: | Thesis |
| Date: | 28 April 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Kuzenkova, Elizaveta (2025) Glocal strategies in FMCG: Balancing global identity and local adaptation in Germany and Brazil. Master thesis, Hochschule Neu-Ulm. |
Actions for admins (login required)
 |
View Item in edit mode |