Unveiling the Digital Self – Exploring Avatar Identification in Online Gaming

Creators: Haug, Maximilian and Finze, Nikola and Gewald, Heiko
Title: Unveiling the Digital Self – Exploring Avatar Identification in Online Gaming
Item Type: Conference or Workshop Item
Event Title: (Proceedings of the) 13rd World Conference on Information Systems and Technologies (WorldCIST)
Event Location: Florianopolis, Brazil
Event Dates: April, 15-17, 2025
Projects: IDI
Date: 2025
Divisions: Informationsmanagement
Abstract (ENG): The interest in online gaming and metaverse is increasing. Both digital technologies share the aspect of representing oneself via an avatar in online environments. To understand how individuals interact through avatars, we use the lens of existing identity theories and observe different levels at play when individuals identify with their avatars. We argue that these different layers have fundamentally different characteristics and play different roles in the identification and implications. Our preliminary findings show indications for different identity layers, on which we plan to conduct a qualitative study. We aim to provide more detail on new concepts, such as avatar-avatar identification, to better understand which layers are most salient and may influence identification.
Forthcoming: No
Language: English
Uncontrolled Keywords: Avatar, gaming, identity, metaverse
Citation:

Haug, Maximilian and Finze, Nikola and Gewald, Heiko (2025) Unveiling the Digital Self – Exploring Avatar Identification in Online Gaming. In: (Proceedings of the) 13rd World Conference on Information Systems and Technologies (WorldCIST), April, 15-17, 2025, Florianopolis, Brazil.

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