| Creators: | Bläsing, Amelie |
|---|---|
| Supervisor: | Kimpflinger, Andrea |
| Title: | The effectiveness of organic B2B marketing strategies on LinkedIn: An analysis of best practices and success factors using the example of AutoStore - Which B2B marketing strategies on LinkedIn lead to a significant increase in lead generation and engagement? |
| Item Type: | Thesis |
| Date: | 21 May 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Bläsing, Amelie (2025) The effectiveness of organic B2B marketing strategies on LinkedIn: An analysis of best practices and success factors using the example of AutoStore - Which B2B marketing strategies on LinkedIn lead to a significant increase in lead generation and engagement? Master thesis, Hochschule Neu-Ulm. |
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