| Creators: | Velten, Amelie |
|---|---|
| Supervisor: | Pätzmann, Jens U. |
| Title: | Customer Journey Analysis: The Identification of Gaps in the Purchasing Decision Process |
| Item Type: | Thesis |
| Date: | 21 May 2025 |
| Divisions: | Wirtschaftswissenschaften |
| Study Programme: | Master - Advanced Management (MAM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Velten, Amelie (2025) Customer Journey Analysis: The Identification of Gaps in the Purchasing Decision Process. Master thesis, Hochschule Neu-Ulm. |
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