The Evolution of Communication — How Generational Identities of Millennials and Gen Z Shape Digital Corporate Communication Strategies

Creators: Schmohl, Jasmin
Supervisor: Schöberl, Stefanie
Title: The Evolution of Communication — How Generational Identities of Millennials and Gen Z Shape Digital Corporate Communication Strategies
Item Type: Thesis
Date: 16 May 2025
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Blocking Notice: Yes
Citation:

Schmohl, Jasmin (2025) The Evolution of Communication — How Generational Identities of Millennials and Gen Z Shape Digital Corporate Communication Strategies. Master thesis, Hochschule Neu-Ulm.

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