| Creators: | Ibralic, Lejla |
|---|---|
| Supervisor: | Schöberl, Stefanie |
| Title: | Influencing Factors on Gen Z’s Purchase Decisions with a Focus on Social Commerce Platforms in Germany |
| Item Type: | Thesis |
| Date: | 30 June 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Ibralic, Lejla (2025) Influencing Factors on Gen Z’s Purchase Decisions with a Focus on Social Commerce Platforms in Germany. Master thesis, Hochschule Neu-Ulm. |
Actions for admins (login required)
 |
View Item in edit mode |