| Creators: | Yagiz, Süeda |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | The Use of Artificial Intelligence in Marketing Communication at a B2B Company in the Medical Technology Sector: Opportunities and Areas of Application |
| Item Type: | Thesis |
| Date: | 27 July 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Bachelor - Informationsmanagement und Unternehmenskommunikation (IMU) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Yagiz, Süeda (2025) The Use of Artificial Intelligence in Marketing Communication at a B2B Company in the Medical Technology Sector: Opportunities and Areas of Application. Bachelor thesis, Hochschule Neu-Ulm. |
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