| Creators: | Harjung, Isabel |
|---|---|
| Supervisor: | Schöberl, Stefanie |
| Title: | Music as a Multi-Dimensional Brand: The Role of Visual, Experiential, and Social Strategies in Building Artist Identity - Example based on Taylor Swift, Harry Styles and Billie Eilish |
| Item Type: | Thesis |
| Date: | 6 July 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Harjung, Isabel (2025) Music as a Multi-Dimensional Brand: The Role of Visual, Experiential, and Social Strategies in Building Artist Identity - Example based on Taylor Swift, Harry Styles and Billie Eilish. Master thesis, Hochschule Neu-Ulm. |
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