| Creators: | Wang, Yixuan |
|---|---|
| Supervisor: | Schöberl, Stefanie |
| Title: | The Impact of Virtual Humans on Consumer Behaviours in Chinese Digital Marketing |
| Item Type: | Thesis |
| Date: | 24 July 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Wang, Yixuan (2025) The Impact of Virtual Humans on Consumer Behaviours in Chinese Digital Marketing. Master thesis, Hochschule Neu-Ulm. |
Actions for admins (login required)
 |
View Item in edit mode |