| Creators: | Kracklauer, Alexander H. and Warmbrunn, Niko |
|---|---|
| Title: | Case Study : Implementation of Collaborative Customer Relationship Management at Procter & Gamble |
| Item Type: | Book Section |
| Page Range: | pp. 46-56 |
| Date: | 2003 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Language: | German |
| Location (print): | Open Library Catalogue |
| Citation: | Kracklauer, Alexander H. and Warmbrunn, Niko (2003) Case Study : Implementation of Collaborative Customer Relationship Management at Procter & Gamble. In: Collaborative Customer Relationship Management - Taking CRM to the Next Level / Kracklauer, Alexander H. et al. (Eds). New York: Springer, pp. 46-56. ISBN 3540002278 |
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