| Creators: |
Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Barz, Michael |
| Title: |
The Integration of Supply Chain Management and Customer Relationship Management |
| Item Type: |
Book Section |
| Page Range: |
pp. 57-69 |
| Date: |
2003 |
| Divisions: |
Wirtschaftswissenschaften |
| Forthcoming: |
No |
| Language: |
English |
| Location (print): |
Open Library Catalogue |
| Citation: |
Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Barz, Michael
(2003)
The Integration of Supply Chain Management and Customer Relationship Management.
In:
Collaborative Customer Relationship Management - Taking CRM to the Next Level / Kracklauer, Alexander H. et al. (Eds).
New York: Springer, pp. 57-69.
ISBN 3540002278
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