| Creators: |
Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Leyk, Michael and Ruebke, Stefan |
| Title: |
Neue Wege des Category Management |
| Item Type: |
Book Section |
| Page Range: |
pp. 230-247 |
| Date: |
2002 |
| Divisions: |
Wirtschaftswissenschaften |
| Forthcoming: |
No |
| Language: |
German |
| Location (print): |
Open Library Catalogue |
| Citation: |
Kracklauer, Alexander H. and Mills, Daniel Q. and Seifert, Dirk and Leyk, Michael and Ruebke, Stefan
(2002)
Neue Wege des Category Management.
In:
Kooperatives Kundenmanagement - Wertschöpfungspartnerschaften als Basis erfolgreichen Kundenmanagements / Kracklauer, Alexander H. u.a. (Hrsg.).
Wiesbaden: Gabler, pp. 230-247.
ISBN 9783409119917
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