| Creators: | Utenkov, Pavel |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Digital Discourse and Consumer Motivations & Barriers: A Mixed-Methods Analysis of Energy Drink Consumption Patterns and Social Media Engagement Among German University Students |
| Item Type: | Thesis |
| Date: | 31 August 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Utenkov, Pavel (2025) Digital Discourse and Consumer Motivations & Barriers: A Mixed-Methods Analysis of Energy Drink Consumption Patterns and Social Media Engagement Among German University Students. Master thesis, Hochschule Neu-Ulm. |
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