THE MEDIATING ROLE OF SOCIAL MEDIA USAGE ON THE EFFECTIVENESS OF CRISIS COMMUNICATION IN BUILDING PUBLIC TRUST DURING NATIONAL EMERGENCIES: A COMPARATIVE APPROACH OF GHANA AND GERMANY

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FINAL THESIS DRAFT_ MICHAEL AMOAH _ 329514_01.pdf
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Creators: Amoah, Michael
Supervisor: Reisach, Ulrike
Title: THE MEDIATING ROLE OF SOCIAL MEDIA USAGE ON THE EFFECTIVENESS OF CRISIS COMMUNICATION IN BUILDING PUBLIC TRUST DURING NATIONAL EMERGENCIES: A COMPARATIVE APPROACH OF GHANA AND GERMANY
Item Type: Thesis
Date: 25 August 2025
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Blocking Notice: No
Citation:

Amoah, Michael (2025) THE MEDIATING ROLE OF SOCIAL MEDIA USAGE ON THE EFFECTIVENESS OF CRISIS COMMUNICATION IN BUILDING PUBLIC TRUST DURING NATIONAL EMERGENCIES: A COMPARATIVE APPROACH OF GHANA AND GERMANY. Master thesis, Hochschule Neu-Ulm.

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