| Creators: | Macchia, Giulia |
|---|---|
| Supervisor: | Schöberl, Stefanie |
| Title: | Relevant Factors of the Perceived Credibility of Brand Activism from the Perspective of Generation Z |
| Item Type: | Thesis |
| Date: | 11 September 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Macchia, Giulia (2025) Relevant Factors of the Perceived Credibility of Brand Activism from the Perspective of Generation Z. Master thesis, Hochschule Neu-Ulm. |
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