| Creators: | Alvarez Coronel, Paula |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Strengthening Brand Identity and Affinity: Development of a Strategic Internal Communication Campaign for Mercedes-Benz Tech Innovation |
| Item Type: | Thesis |
| Date: | 17 September 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Alvarez Coronel, Paula (2025) Strengthening Brand Identity and Affinity: Development of a Strategic Internal Communication Campaign for Mercedes-Benz Tech Innovation. Master thesis, Hochschule Neu-Ulm. |
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