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Abschlussarbeit_345145_Lara Sonntag.pdf Downloads (1MB) |
| Creators: | Sonntag, Lara |
|---|---|
| Supervisor: | Pätzmann, Jens U. |
| Title: | Strategic celebrity endorsement: Examining the impact of celebrity personality traits on the effectiveness of brand endorsements |
| Item Type: | Thesis |
| Date: | 6 September 2025 |
| Divisions: | Wirtschaftswissenschaften |
| Study Programme: | Master - Advanced Management (MAM) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Sonntag, Lara (2025) Strategic celebrity endorsement: Examining the impact of celebrity personality traits on the effectiveness of brand endorsements. Master thesis, Hochschule Neu-Ulm. |
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