| Creators: | Kracklauer, Alexander H. and Mills, Daniel Q. and Passenheim, Olaf and Seifert, Dirk |
|---|---|
| Title: | Online-Marketing-Controlling: Neue Wege in der Erfolgsmessung von Marketingmaßnahmen |
| Item Type: | Article or issue of a publication series |
| Journal or Series Title: | Der Markt - International Journal of Marketing |
| Page Range: | pp. 151-158 |
| Date: | December 2001 |
| Divisions: | Wirtschaftswissenschaften |
| Forthcoming: | No |
| Language: | German |
| Citation: | Kracklauer, Alexander H. and Mills, Daniel Q. and Passenheim, Olaf and Seifert, Dirk (2001) Online-Marketing-Controlling: Neue Wege in der Erfolgsmessung von Marketingmaßnahmen. Der Markt - International Journal of Marketing, 40. pp. 151-158. ISSN 1867-8882 |
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