| Creators: |
Kracklauer, Alexander H. and Mills, Daniel Q. and Passenheim, Olaf and Seifert, Dirk |
| Title: |
Online-Marketing-Controlling: Neue Wege in der Erfolgsmessung von Marketingmaßnahmen |
| Item Type: |
Article or issue of a publication series |
| Journal or Series Title: |
Der Markt - International Journal of Marketing |
| Page Range: |
pp. 151-158 |
| Date: |
December 2001 |
| Divisions: |
Wirtschaftswissenschaften |
| Forthcoming: |
No |
| Language: |
German |
| Citation: |
Kracklauer, Alexander H. and Mills, Daniel Q. and Passenheim, Olaf and Seifert, Dirk
(2001)
Online-Marketing-Controlling: Neue Wege in der Erfolgsmessung von Marketingmaßnahmen.
Der Markt - International Journal of Marketing, 40.
pp. 151-158.
ISSN 1867-8882
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View Item in edit mode (academic staff only) |
