| Creators: | Günther, Janne |
|---|---|
| Supervisor: | Kimpflinger, Andrea |
| Title: | POV Generation-Z: The Power of Pink The influence of feminist self-identification and colour cues on authenticity related consumer responses in the German make-up industry |
| Item Type: | Thesis |
| Date: | 21 September 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Bachelor - Informationsmanagement und Unternehmenskommunikation (IMU) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Günther, Janne (2025) POV Generation-Z: The Power of Pink The influence of feminist self-identification and colour cues on authenticity related consumer responses in the German make-up industry. Bachelor thesis, Hochschule Neu-Ulm. |
Actions for admins (login required)
 |
View Item in edit mode |