Benchmark Pricing Strategy in Video Games: Impact of the sales price on success factors like player-, review- and sales count of video games, in view of an established customer expectation

Creators: Bandtel, Nikolaus
Supervisor: Friess, Maximilian
Title: Benchmark Pricing Strategy in Video Games: Impact of the sales price on success factors like player-, review- and sales count of video games, in view of an established customer expectation
Item Type: Thesis
Date: 2 October 2025
Divisions: Informationsmanagement
Study Programme: Bachelor - Game-Produktion und Management (GPM)
Language: English
Blocking Notice: Yes
Citation:

Bandtel, Nikolaus (2025) Benchmark Pricing Strategy in Video Games: Impact of the sales price on success factors like player-, review- and sales count of video games, in view of an established customer expectation. Bachelor thesis, Hochschule Neu-Ulm.

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