| Creators: |
Dürr, Marco |
| Title: |
Mitigating the Effects of Harmful Social Media Content through Attitude Inoculation |
| Item Type: |
Conference or Workshop Item |
| Event Title: |
(Proceedings of the) 46th International Conference on Information Systems (ICIS) “Achieving Digital Integration in the Age of AI” |
| Event Location: |
Nashville, TN, USA |
| Event Dates: |
December, 14-17, 2025 |
| Projects: |
IDI |
| Type of Paper / Paper No.: |
ICIS2025-1881 (Short Paper) |
| Date: |
December 2025 |
| Divisions: |
Informationsmanagement |
| Abstract (ENG): |
Online social media platforms enable the swift dissemination of harmful content, such as hate speech, misinformation, and extremist propaganda, that threatens democratic values and fosters political cynicism. Traditional content moderation methods are expensive and frequently struggle to catch all harmful material. This work suggests attitude inoculation as a preventive approach that builds resistance to negative attitudinal changes by exposing individuals to diluted versions of problematic attitudes. Given its protective effects, developing a future-oriented mindset through inoculation will help individuals resist problematic attitudes propagated through social media content. This work proposes a 3x2 experimental research design to test the hypotheses. In this study, a comparison will be conducted between education on netiquette (i.e., the morals and values of responsible online behavior) and future-oriented inoculation messages of varying specificity. This research lays the foundation for implementing inoculation interventions as content moderation tools and explaining the dissemination behaviors of problematic social media actors. |
| Forthcoming: |
No |
| Language: |
English |
| Uncontrolled Keywords: |
Attitude Inoculation, Future Orientation, Harmful Content, Social Media, Content Moderation |
| Citation: |
Dürr, Marco
(2025)
Mitigating the Effects of Harmful Social Media Content through Attitude Inoculation.
In: (Proceedings of the) 46th International Conference on Information Systems (ICIS) “Achieving Digital Integration in the Age of AI”, December, 14-17, 2025, Nashville, TN, USA, Paper ICIS2025-1881 (Short Paper).
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