| Creators: | Korolev, Alexey |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | From monologue to dialogue: constructing brand heritage in the age of digital co-creation |
| Item Type: | Thesis |
| Date: | 5 November 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Korolev, Alexey (2025) From monologue to dialogue: constructing brand heritage in the age of digital co-creation. Master thesis, Hochschule Neu-Ulm. |
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