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| Creators: | Hatzenbühler, Angela |
|---|---|
| Supervisor: | Pätzmann, Jens U. |
| Title: | The role of neuromarketing, sales psychology and event marketing in the B2B customer journey: an empirical study |
| Item Type: | Thesis |
| Date: | 8 August 2025 |
| Divisions: | Wirtschaftswissenschaften |
| Study Programme: | Master - Advanced Management (MAM) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Hatzenbühler, Angela (2025) The role of neuromarketing, sales psychology and event marketing in the B2B customer journey: an empirical study. Master thesis, Hochschule Neu-Ulm. |
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