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| Creators: | Dürr, Marco and Risius, Marten |
|---|---|
| Title: | Prebunking Harmful Social Media Content: Establishing Cognitive Immunology through Preventive Moderation |
| Item Type: | Conference or Workshop Item |
| Event Title: | (Proceedings of the) 36th Australasian Conference on Information Systems (ACIS) |
| Event Location: | Brisbane, Australia |
| Event Dates: | December, 1 - 5, 2025 |
| Projects: | IDI |
| Date: | 1 December 2025 |
| Divisions: | Informationsmanagement |
| Abstract (ENG): | Harmful content proliferating on social media, such as hate speech, extremist propaganda, and radical ideology, fosters harmful attitudes threatening social stability. Existing moderation mechanisms are predominantly reactive, addressing harmful content after dissemination, which limits their effectiveness. This paper proposes a preventive approach by adapting a prebunking intervention, which strengthens individuals’ cognitive immunology. We aimed to induce a future-oriented mindset as a protective thinking style against harmful authoritarian content. To evaluate this approach, we conducted two online experiments testing the effectiveness of a future-oriented prebunking intervention against authoritarian fringe content, compared with netiquette education and controls. Results indicate that prebunking significantly reduces authoritarian attitudes and increases intentions to report harmful content, outperforming netiquette education. Our findings contribute to Information Systems research by exploring the expansion of reactive content moderation mechanisms with proactive prebunking. The findings further advance cognitive immunology by incorporating a future-oriented mindset and applying prebunking to harmful authoritarian content. |
| Forthcoming: | No |
| Language: | English |
| Uncontrolled Keywords: | Future Orientation, Prebunking, Harmful Content, Online Manipulation, Cognitive Immunology |
| Citation: | Dürr, Marco and Risius, Marten (2025) Prebunking Harmful Social Media Content: Establishing Cognitive Immunology through Preventive Moderation. In: (Proceedings of the) 36th Australasian Conference on Information Systems (ACIS), December, 1 - 5, 2025, Brisbane, Australia. |
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- Prebunking Harmful Social Media Content: Establishing Cognitive Immunology through Preventive Moderation. (deposited 08 Jan 2026 13:34) [Currently Displayed]
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