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WHICH SPEAKS LOUDER TO GEN Z SOCIAL MEDIA ACTIVISM Vs CAUSERELATED MARKETING Ibrahim Alnwaihi.pdf Downloads (1MB) |
| Creators: | Alnwaihi, Ibrahim |
|---|---|
| Supervisor: | Dehnert, Achim |
| Title: | Which Speaks Louder to Gen Z? Social Media Activism vs. Cause-Related Marketing |
| Item Type: | Thesis |
| Date: | 12 November 2025 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Alnwaihi, Ibrahim (2025) Which Speaks Louder to Gen Z? Social Media Activism vs. Cause-Related Marketing. Master thesis, Hochschule Neu-Ulm. |
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