The Impact of Content Source: A Comparative Analysis of How UGC and CBC Videos Shape Visual Attention, Emotion Response, and Brand Perception in the Hospitality Industry

[img] Full text
Abschlussarbeit_282093_Brunner Julia.pdf
Downloads (2MB)
Creators: Brunner, Julia B.
Supervisor: Brandstetter, Barbara
Title: The Impact of Content Source: A Comparative Analysis of How UGC and CBC Videos Shape Visual Attention, Emotion Response, and Brand Perception in the Hospitality Industry
Item Type: Thesis
Date: 6 February 2026
Divisions: Wirtschaftswissenschaften
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Blocking Notice: No
Citation:

Brunner, Julia B. (2026) The Impact of Content Source: A Comparative Analysis of How UGC and CBC Videos Shape Visual Attention, Emotion Response, and Brand Perception in the Hospitality Industry. Master thesis, Hochschule Neu-Ulm.

Actions for admins (login required)

View Item in edit mode (academic staff only) View Item in edit mode (academic staff only)

Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de