When Leaders Speak Out: A Content Analysis of (Socio-)Political Advocacy by German DAX Executives on LinkedIn

Creators: Bruder, Sarah
Supervisor: Mayer, Judith
Title: When Leaders Speak Out: A Content Analysis of (Socio-)Political Advocacy by German DAX Executives on LinkedIn
Item Type: Thesis
Date: 1 April 2026
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Blocking Notice: Yes
Citation:

Bruder, Sarah (2026) When Leaders Speak Out: A Content Analysis of (Socio-)Political Advocacy by German DAX Executives on LinkedIn. Master thesis, Hochschule Neu-Ulm.

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