How do Customers of Financial Institutions Perceive the (potential) use of Conversational Agents in Customer Service, and how does this affect their trust in the Company?

[img] Full text
Bachelor_paper_01 (1).pdf
Downloads (5MB)
Creators: Mcmahon, Brendan
Supervisor: Vogt, Joerg-Oliver
Title: How do Customers of Financial Institutions Perceive the (potential) use of Conversational Agents in Customer Service, and how does this affect their trust in the Company?
Item Type: Thesis
Date: 3 March 2026
Divisions: Informationsmanagement
Study Programme: Bachelor - Informationsmanagement und Unternehmenskommunikation (IMU)
Language: English
Blocking Notice: No
Citation:

Mcmahon, Brendan (2026) How do Customers of Financial Institutions Perceive the (potential) use of Conversational Agents in Customer Service, and how does this affect their trust in the Company? Bachelor thesis, Hochschule Neu-Ulm.

Actions for admins (login required)

View Item in edit mode (academic staff only) View Item in edit mode (academic staff only)

Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de