The Impact of Sustainability Messaging: Perceived Credibility of Digital Sustainability Communication in the German Cosmetics Market and Differences Between Psychographic Target Groups

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Creators: Gail, Luca
Supervisor: Schöberl, Stefanie
Title: The Impact of Sustainability Messaging: Perceived Credibility of Digital Sustainability Communication in the German Cosmetics Market and Differences Between Psychographic Target Groups
Item Type: Thesis
Date: 5 March 2026
Divisions: Informationsmanagement
Study Programme: Bachelor - Informationsmanagement und Unternehmenskommunikation (IMU)
Language: English
Blocking Notice: No
Citation:

Gail, Luca (2026) The Impact of Sustainability Messaging: Perceived Credibility of Digital Sustainability Communication in the German Cosmetics Market and Differences Between Psychographic Target Groups. Bachelor thesis, Hochschule Neu-Ulm.

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