| Creators: | Schmid, Susanne |
|---|---|
| Supervisor: | Pätzmann, Jens U. |
| Title: | Market entry of Della Mamma in Benelux – Developing a Go-to-market strategy for a premium dessert brand |
| Item Type: | Thesis |
| Date: | 23 April 2026 |
| Divisions: | Wirtschaftswissenschaften |
| Study Programme: | Master - Advanced Management (MAM) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Schmid, Susanne (2026) Market entry of Della Mamma in Benelux – Developing a Go-to-market strategy for a premium dessert brand. Master thesis, Hochschule Neu-Ulm. |
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