Storytelling as a Strategic Tool: Developing and Evaluating a Narrative-Based Internal Communication Framework to Strengthen Employee Connection at Salvia Building Technologies

Creators: Hadzic, Semir
Supervisor: Kimpflinger, Andrea
Title: Storytelling as a Strategic Tool: Developing and Evaluating a Narrative-Based Internal Communication Framework to Strengthen Employee Connection at Salvia Building Technologies
Item Type: Thesis
Date: 5 May 2026
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: English
Blocking Notice: Yes
Citation:

Hadzic, Semir (2026) Storytelling as a Strategic Tool: Developing and Evaluating a Narrative-Based Internal Communication Framework to Strengthen Employee Connection at Salvia Building Technologies. Master thesis, Hochschule Neu-Ulm.

Actions for admins (login required)

View Item in edit mode (academic staff only) View Item in edit mode (academic staff only)