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Master Thesis_Hellen Mwangi(371865).pdf Downloads (2MB) |
| Creators: | Mwangi, Hellen |
|---|---|
| Supervisor: | Schöberl, Stefanie |
| Title: | Customer Perceptions of AI Chatbots as Corporate Communication Channels in the Kenyan Banking Industry |
| Item Type: | Thesis |
| Date: | 26 May 2026 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Mwangi, Hellen (2026) Customer Perceptions of AI Chatbots as Corporate Communication Channels in the Kenyan Banking Industry. Master thesis, Hochschule Neu-Ulm. |
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