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Master Thesis_Melanie Moncayo Mendez.pdf Downloads (4MB) |
| Creators: | Moncayo Mendez, Melanie |
|---|---|
| Supervisor: | Brandstetter, Barbara |
| Title: | Speaking to Gen Z on TikTok: A Content Analysis of Ryanair, Duolingo, and PUMA |
| Item Type: | Thesis |
| Date: | 23 February 2026 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Moncayo Mendez, Melanie (2026) Speaking to Gen Z on TikTok: A Content Analysis of Ryanair, Duolingo, and PUMA. Master thesis, Hochschule Neu-Ulm. |
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