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Thesis_ICCMM_332758_Shahzad.pdf Downloads (1MB) |
| Creators: | Shahzad, Khurram |
|---|---|
| Supervisor: | Dehnert, Achim |
| Title: | AI-Powered Marketing Communication: Opportunities and Challenges for Digital Leadership |
| Item Type: | Thesis |
| Date: | 24 February 2026 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Entrepreneurship, Digitalization and Sustainability (EDS) |
| Language: | English |
| Blocking Notice: | No |
| Citation: | Shahzad, Khurram (2026) AI-Powered Marketing Communication: Opportunities and Challenges for Digital Leadership. Master thesis, Hochschule Neu-Ulm. |
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