Overcoming the Attitude-Behavior Gap in Sustainable Packaging: The Impact of Functional-Utility Framing on Consumer Choice for 100% rPET in Indonesia

Creators: Atmanagara, Thalia Sabrina
Supervisor: Kolb, Jens
Title: Overcoming the Attitude-Behavior Gap in Sustainable Packaging: The Impact of Functional-Utility Framing on Consumer Choice for 100% rPET in Indonesia
Item Type: Thesis
Date: 19 February 2026
Divisions: Informationsmanagement
Study Programme: Master - Communication & Design for Sustainability (CDS)
Language: English
Blocking Notice: Yes
Citation:

Atmanagara, Thalia Sabrina (2026) Overcoming the Attitude-Behavior Gap in Sustainable Packaging: The Impact of Functional-Utility Framing on Consumer Choice for 100% rPET in Indonesia. Master thesis, Hochschule Neu-Ulm.

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