| Creators: |
Jordan, Stephanie and Friess, Maximilian and Dannenmann, Barbara and Rangarajan, Deva and Westphal, Jörg and Kracklauer, Alexander |
| Title: |
Implementing AI and VR in Sales Negotiation Training: Key Success Factors for Immersive Learning |
| Item Type: |
Conference or Workshop Item |
| Event Title: |
American Marketing Association (AMA) Winter Academic Conference |
| Event Location: |
Madrid, Spain |
| Event Dates: |
February, 13-15, 2026 |
| Projects: |
SSBI |
| Date: |
15 February 2026 |
| Divisions: |
Wirtschaftswissenschaften |
| Abstract (ENG): |
The study examines how immersive technologies such as AI and VR can enhance sales negotiation training and identifies key success factors for the design of such tools. |
| Forthcoming: |
No |
| Language: |
English |
| Citation: |
Jordan, Stephanie and Friess, Maximilian and Dannenmann, Barbara and Rangarajan, Deva and Westphal, Jörg and Kracklauer, Alexander
(2026)
Implementing AI and VR in Sales Negotiation Training: Key Success Factors for Immersive Learning.
In: American Marketing Association (AMA) Winter Academic Conference, February, 13-15, 2026, Madrid, Spain.
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