Critical Success Factors and Archetypical Strategies in Customer Experience Management: A Mixed-Methods Analysis of Technology-Driven B2B Start-ups

[img] Full text
Master Thesis_ 368928_Leonie Sophie Schiller.pdf
Downloads (2MB)
Creators: Schiller, Leonie Sophie
Supervisor: Williams, Christopher
Title: Critical Success Factors and Archetypical Strategies in Customer Experience Management: A Mixed-Methods Analysis of Technology-Driven B2B Start-ups
Item Type: Thesis
Date: 6 March 2026
Divisions: Informationsmanagement
Study Programme: Master - Digital Transformation and Global Entrepreneurship (DTE)
Language: English
Blocking Notice: No
Citation:

Schiller, Leonie Sophie (2026) Critical Success Factors and Archetypical Strategies in Customer Experience Management: A Mixed-Methods Analysis of Technology-Driven B2B Start-ups. Master thesis, Hochschule Neu-Ulm.

Actions for admins (login required)

View Item in edit mode (academic staff only) View Item in edit mode (academic staff only)

Hochschule für angewandte Wissenschaften Neu-Ulm | Neu-Ulm University of Applied Sciences
Wileystraße 1, D-89231 Neu-Ulm | Phone: 0731 9762-0, E-Mail: info@hnu.de