| Creators: | Khasanova, Ilona |
|---|---|
| Supervisor: | Kolb, Jens |
| Title: | AI Hype vs. Reality in MSEs Strategy: Expectations, Misconceptions, and the Path to Meaningful Transformation |
| Item Type: | Thesis |
| Date: | 1 March 2026 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - Digital Transformation and Global Entrepreneurship (DTE) |
| Language: | English |
| Blocking Notice: | Yes |
| Citation: | Khasanova, Ilona (2026) AI Hype vs. Reality in MSEs Strategy: Expectations, Misconceptions, and the Path to Meaningful Transformation. Master thesis, Hochschule Neu-Ulm. |
Actions for admins (login required)
 |
View Item in edit mode (academic staff only) |