Female Pioneers in the Field: Success Factors for Attracting and Retaining Female Members in the ZEISS Hunting Companion Program: A Qualitative Analysis for Optimizing Target-Group-Oriented Empowerment Strategies for Female Hunters in the ZEISS Young Hunters Program

Creators: Schassberger, Vanessa
Supervisor: Hammerschmidt, Wilke
Title: Female Pioneers in the Field: Success Factors for Attracting and Retaining Female Members in the ZEISS Hunting Companion Program: A Qualitative Analysis for Optimizing Target-Group-Oriented Empowerment Strategies for Female Hunters in the ZEISS Young Hunters Program
Item Type: Thesis
Date: 2 August 2026
Divisions: Informationsmanagement
Study Programme: Master - International Corporate Communication and Media Management (ICM)
Language: German
Blocking Notice: Yes
Citation:

Schassberger, Vanessa (2026) Female Pioneers in the Field: Success Factors for Attracting and Retaining Female Members in the ZEISS Hunting Companion Program: A Qualitative Analysis for Optimizing Target-Group-Oriented Empowerment Strategies for Female Hunters in the ZEISS Young Hunters Program. Master thesis, Hochschule Neu-Ulm.

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