| Creators: | Schassberger, Vanessa |
|---|---|
| Supervisor: | Hammerschmidt, Wilke |
| Title: | Female Pioneers in the Field: Success Factors for Attracting and Retaining Female Members in the ZEISS Hunting Companion Program: A Qualitative Analysis for Optimizing Target-Group-Oriented Empowerment Strategies for Female Hunters in the ZEISS Young Hunters Program |
| Item Type: | Thesis |
| Date: | 2 August 2026 |
| Divisions: | Informationsmanagement |
| Study Programme: | Master - International Corporate Communication and Media Management (ICM) |
| Language: | German |
| Blocking Notice: | Yes |
| Citation: | Schassberger, Vanessa (2026) Female Pioneers in the Field: Success Factors for Attracting and Retaining Female Members in the ZEISS Hunting Companion Program: A Qualitative Analysis for Optimizing Target-Group-Oriented Empowerment Strategies for Female Hunters in the ZEISS Young Hunters Program. Master thesis, Hochschule Neu-Ulm. |
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