![[img]](http://publications.hnu.de/style/images/fileicons/text.png) |
Full text
Markenbrand5_Web.pdf Downloads (9MB) |
| Creators: | Hasenmaile, Lisa M. and Botzenhardt, Florian and Ferdinand, Hans-Michael |
|---|---|
| Title: | Fluid Branding: Die Kunst der beständigen Veränderung |
| Item Type: | Article or issue of a publication series |
| Projects: | IFE |
| Journal or Series Title: | Markenbrand: Zeitschrift für Markenstrategie |
| Page Range: | pp. 66-74 |
| Date: | May 2016 |
| Divisions: | Wirtschaftswissenschaften |
| Link eMedia: | Download |
| Citation: | Hasenmaile, Lisa M. and Botzenhardt, Florian and Ferdinand, Hans-Michael (2016) Fluid Branding: Die Kunst der beständigen Veränderung. Markenbrand: Zeitschrift für Markenstrategie (5). pp. 66-74. ISSN 2195-4933 |
Actions for admins (login required)
 |
View Item in edit mode |